In the NewsA record of media coverage, 1992 to 2010

Over nearly two decades, this research reached readers well beyond the journals. This page gathers that coverage in three groups: television, the press, and the online business journal Knowledge@Wharton.

Television

Two early segments brought the work to a broadcast audience.

• 1998Internet advertising on MSNBCA segment on whether advertising on the web was being noticed, featuring the early measurement work. Network: MSNBC.
• 1996Supermarket research on KNBCAn evening report on shopping and shelf behaviour. Network: NBC Los Angeles.

Press

The press record runs from national newspapers to specialist trade titles in the United States, the United Kingdom and France. Where a longer note exists in this archive, the entry links to it. Outlets include The Wall Street Journal, Los Angeles Times, Harvard Business Review and The Economist.

• 2010Psychology of Games, In Arkansas, New York Post, The Globe and Mail, The New York Times, Scientific American MindCoverage across the year on consumer behaviour and decision making.
• 2009eMarketerOnline marketing coverage, 29 April.
• 2008thestreet.comMarkets and consumer coverage, 29 May.
• 2006 to 2007insideinfluence.com, cinematical.com, Economist.com, BizReportItems on influence, film audiences and online advertising.
• 2004 to 2005Les Echos, Points de VenteFrench business and retail coverage on pricing and promotion.
• 2001 to 2002The Industry Standard, News.com, Points de Vente, LSAEarly internet economy reporting and retail price knowledge.
• 7 December 2000Price knowledge, in the French retail pressLSA. Note
• 30 November 2000Price knowledge under the spotlightL'Usine Nouvelle. Note
• Spring 1999Does online advertising reach anyone?Marshall Magazine. Note
• Summer 1999Students put marketing theory to workMarshall Magazine. Note
• 10 February 2000Daily TrojanCampus paper coverage of the same research programme.
• 17 December 1999A study that put web banners to the testLos Angeles Times. Note
• 6 August 1998CMP NetTechnology industry coverage of online advertising.
• 30 July 1998A fresh study questioned web advertising dataLos Angeles Times. Note
• 15 January 1998Advertisers stayed cautious about the webLos Angeles Times. Note
• March and April 1994The margin arithmetic behind everyday low pricingHarvard Business Review. Note
• 7 May 1993Why broad grocery price cuts may not payThe Wall Street Journal. Note
• 15 October 1992The craft of stocking supermarket shelvesThe Wall Street Journal. Note

Knowledge@Wharton

The online business journal of the Wharton School drew on this research repeatedly between 2001 and 2009, across roughly nineteen items on pricing, loyalty, retail and consumer behaviour. Read the publication at Knowledge@Wharton.