In the News

   Dr.

      X

• Internet Advertising: MSNBC 7/17/1998 9MB avi file Errata: The video makes reference to a site that has 'more than 100 visits a day.'  The correct number is 'more than 100.000 visits a day.'

• Supermarket Secrets: KNBC 5/7/1996 17:00 7MB avi file

Press

• 
  www.psychologyofgames.com, November 16, 2010
• 
  In Arkansas, July 29, 2010
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  The New York Post, July 25, 2010
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  The Globe and Mail, May 25, 2010
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  The New York Times, April 23, 2010
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  Scientific American: MIND, March 2010
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  eMarketer, April 29th, 2009
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  thestreet.com, May 29th, 2008
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  insideinfluence.com, September, 2007
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  cinematical.com, October 24, 2006
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  , October 23, 2006
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  Economist.com, Sep 20, 2006
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  BizReport, September 12, 2006
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  , August 14, 2006
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  , February 2, 2005
• 
  , February 1, 2005
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  Les Echos, November 4, 2004
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  Points de Vente, May 27, 2002
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  LSA, February 28, 2002
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  The Industry Standard, August 27, 2001
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  News.com, June 4, 2001
• 
  Les Echos, April 2, 2001
• 
  Points de Vente, March 21, 2001
• Prix: l'expertise du consommateur remise en cause
  LSA, December 7, 2000
• Les Clients Connaissent-ils les Prix?
  L'Usine Nouvelle, November 30, 2000
• Does Internet Advertising Work?
  Marshall Magazine, Spring, 2000
• 
  Daily Trojan, Vol. 139, No. 21 (Thursday, February 10, 2000)
• Web Banners Do the Trick, Study Suggests
  Los Angeles Times, December 17, 1999
• Undergrads Put Theory into Practice in Marketing Simulation
  Marshall Magazine, Summer, 1999
• 
  CMP Net, August 6, 1998
• New Study Casts Doubt on Web Advertising Data
  Los Angeles Times, July 30, 1998
• Advertisers Still Skittish About the Web
  Los Angeles Times, January 15, 1998
• Everyday Low Profits
  Harvard Business Review, March-April, 1994
• Broad Grocery Price Cuts May Not Pay
  The Wall Street Journal, May 7, 1993
• The Fine Art of Stocking a Supermarket's Shelves
  The Wall Street Journal, October 15, 1992

Knowledge@Wharton

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