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Refereed Publications

  1. Moving from Customer Lifetime Value to Customer Equity
    Xavier Drèze, Andre Bonfrer, QME, 2009, 7 (3), 289-320.
  2. Feeling Superior: The Impact of Loyalty Program Structures on Consumer�s Perceptions of Status
    Xavier Drèze, Joseph C. Nunes, Journal of Consumer Research, 2009, 35 (6), 890-905.
  3. Real-Time Evaluation of Email Campaign Performance
    Xavier Drèze, Andre Bonfrer, Marketing Science, 2009, 28 (2), 251-63.
  4. Putting One-to-One Marketing to Work: Personalization, Customization and Choice
    Neeraj Arora, Xavier Drèze, Anindya Ghose, James D. Hess, Raghuram Iyengar, Bing Jing, Yogesh Joshi, V. Kumar, Nicholas Lurie, Scott Neslin, S. Sajeesh, Meng Su, Niladri Syam, Jacquelyn Thomas, Z. John Zhang, Marketing Letters, 2008, 19 (3-4), 305-21.
  5. An Empirical Investigation of the Impact of Communication Timing on Customer Equity
    Xavier Drèze, Andre Bonfrer, Journal of Interactive Marketing, 2008, 22 (1), 36-50.
  6. Brand Extensions of Experiential Goods: Movie Sequel Evaluations
    Sanjay Sood, Xavier Drèze, Journal of Consumer Research, 2006, 33 (3), 352-60.
  7. Consumers' Immediate Memory for Prices
    Marc Vanhuele, Gilles Laurent, Xavier Drèze, Journal of Consumer Research, 2006, 33 (2), 163-72.
  8. The Endowed Progress Effect: How Artificial Advancement Increases Effort
    Joseph C. Nunes, Xavier Drèze, Journal of Consumer Research, 2006, 32 (4), 504-12.
  9. Your Loyalty Program Is Betraying You
    Joseph C. Nunes, Xavier Drèze, Harvard Business Review, April 2006, 124-31.
  10. Choice in Interactive Environments
    Joel H. Steckel, Russell S. Winer, Randolph E. Bucklin, Benedict G. C. Dellaert, Xavier Dr�ze, Gerald H�ubl, Sandy D. Jap, John D. C. Little, Tom Meyvis, Alan L. Montgomery, Arvind Rangaswamy , Marketing Letters, 2005, 16 (3/4), 309-20.
  11. Modeling Movie Life Cycles and Market Share
    Andrew Ainslie, Xavier Drèze, Fred Zufryden, Marketing Science, 2005, Vol. 24 (3), 508-17.
  12. Lessons from the front line: two key ways in which the internet has changed marketing forever
    Xavier Drèze, (Comments by Daniel B. Kaye), Applied Stochastic Models in Business and Industry, 2005, 21 (4-5), 443-8.
  13. A Field Study of the Effects of Minimum and Reserve Prices on Internet Auction
    Michael A. Kamins, Xavier Drèze, Valerie S. Folkes, Journal of Consumer Research, 2004, Vol. 30 (4), 622-628.
  14. Do Promotions Increase Store Expenditures?: A Descriptive Study of Household Shopping Behavior
    Xavier Drèze, Patricia Nisol, Naufel J. Vilcassim, Quantitative Marketing and Economics, 2004, 2 (1), 59-92.
  15. Using Combined-Currency Prices to Lower Consumers' Perceived Cost
    Xavier Drèze, Joseph C. Nunes, Journal of Marketing Research, 2004, Vol. 41 (1), 59-72.
  16. Measurement of Online Visibility and its Impact on Internet Traffic
    Xavier Drèze, Fred Zufryden, Journal of Interactive Marketing, 2004, Vol. 18 (1), 20-37.
  17. Mesure et Analyse de la Multi-Fid�lit� aux Magasins
    C. Balagu�, M. Vanhuele, L. Daudigeos, X. Drèze, Décisions Marketing, October-December 2003, No. 32, 71-82.
  18. Internet Advertising: Is Anybody Watching?
    Xavier Drèze, François-Xavier Hussherr, Journal of Interactive Marketing, 2003, Vol. 17 (4), 8-23.
  19. A Study of Consumer Switching Behavior Across Internet Portal Web Sites
    Sukekyu Lee, Xavier Drèze, Fred Zufryden, International Journal of Electronic Commerce, Spring 2003, Vol. 7 (3), 39-63.
  20. Creating Win-Win Trade Promotions: Theory and Empirical Analysis of Scan-back Trade Deals
    Xavier Drèze, David R. Bell, Marketing Science, Winter 2003, Vol. 22 (1), 16-39.
  21. Measuring the Price Knowledge Shoppers Bring to the Store
    Marc Vanhuele, Xavier Drèze, Journal of Marketing, Vol. 66 (October 2002), 72-85.
  22. Changing the Channel: A Better Way to Do Trade Promotions
    David R. Bell, Xavier Drèze, Sloan Management Review, Winter 2002, Vol. 43 (2), 42-49.
  23. Les clients savent-ils combien co�tent les produits qu'ils ach�tent ?
    Marc Vanhuele, Xavier Drèze, L'Expansion Management Review, Vol. 103 (December), 2001, 54-63.
  24. Internet Advertising: The Medium is the Difference
    Xavier Drèze, Fred Zufryden, Consumption Markets and Culture, Vol. 4(1), 2000, 23-37.
  25. Financing the Internet: Four Sustainable Business Models
    Xavier Drèze, François-Xavier Hussherr, Communications & Strategies, Vol 32, 1998, 171-195.
  26. Exploiting the installed base using cross-merchandising and category destination programs
    Xavier Drèze, Stephen J. Hoch, International Journal of Research In Marketing, 1998, Vol. 15 (5), 459-471.
  27. Is Internet Advertising Ready For Prime Time?
    Xavier Drèze, Fred Zufryden, Journal of Advertising Research, 1998, Vol. 38 (3), 7-18.
  28. A web-based methodology for product design evaluation and optimisation
    Xavier Drèze, Fred Zufryden, Journal of the Operation Research Society, Vol. 49, 1998, 1034-1043.
  29. Testing Web Site Design and Promotional Content
    Xavier Drèze, Fred Zufryden, Journal of Advertising Research, March/April 1997, 77-91.
  30. Data Mining: Using Neural Networks as a Benchmark for Model Building
    A. Ainslie, X. Drèze, Décisions Marketing, January-April 1996, No. 7, 77-86.
  31. Utiliser des bases de donn�es � des fins strat�giques
    Xavier Drèze, Revue Francaise de Gestion, October, 1995, 76-83.
  32. Shelf Management and Space Elasticity
    Xavier Drèze, Stephen J. Hoch, Mary E. Purk, Journal of Retailing, Winter, 1994, 301-326.
  33. EDLP, Hi-Lo, and Margin Arithmetic
    Stephen J. Hoch, Xavier Drèze, Mary E. Purk, Journal of Marketing, October, 1994, 16-27.

Non-Refereed Publications (Top)

  1. Feeling Superior: The Impact of Loyalty Program Structures on Consumer�s Perceptions of Status
    Joseph C. Nunes, Xavier Drèze, MSI reports, 2008, 08-102.
  2. Retaining Customer Loyalty
    Xavier Drèze, Joseph C. Nunes, ICAEW, 2007.
  3. Turning Traffic into Transactions: Innovative Strategies to Protect and Grow GM/HBC Sales Through Category Management
    Xavier Drèze, Stephen J. Hoch, Mary E. Purk, American Greetings Research Council.
  4. Exploring Relationship Marketing: Converting Customers into Loyal Shoppers
    Xavier Drèze, Stephen J. Hoch, Mary E. Purk, American Greetings Research Council.
  5. How the "Best" Grow Their GM/HBC Business: A Best Practices Survey
    Xavier Drèze, Stephen J. Hoch, Mary E. Purk, American Greetings Research Council.

Work in Progress (Top)

  1. First Impressions: Status Signaling Using Brand Prominence
    Young Jee Han, Joseph C. Nunes, Xavier Drèze, Journal of Marketing, under review.
  2. The Effect of Loyalty Program Divisibility on Consumer Purchase Behavior
    Xavier Drèze, Joseph C. Nunes, Journal of Consumer Research, under review.

Other Work (Top)

  1. Is Internet Advertising Ready for Prime time?
    Reprinted in
  2. Deconstructing Store Switching
    Xavier Drèze, Marc Vanhuele.
  3. Are Snipers Shooting Themsleves in the Foot?: A Study of Internet Auctions
    Michael A. Kamins, Xavier Drèze, Valerie S. Folkes.
  4. Increasing Panel Data Accuracy: An Application to Internet Panels
    Xavier Drèze, Kirthy Kalyanam, Rex Briggs.
  5. Modeling Consumer Learning and Repeat Visit Behavior on the Internet
    Sukekyu Lee, Xavier Drèze, Fred Zufryden.
  6. Rehabilitating Cherry-Picking
    Xavier Drèze.