PublicationsResearch writing, grouped by the way it was published

This index collects the scholarly writing under five headings: refereed articles, books and chapters, non refereed reports, work still in progress, and other pieces. Rather than a bare list of titles, each section explains the question the work takes up and points to the kinds of outlets where it appears.

The research is best read as a connected programme. Price perception, advertising effectiveness, loyalty and retail analytics keep returning, seen from a new angle each time.

Refereed Publications

The refereed work has appeared in the leading marketing and consumer journals. Recurring subjects include:

• How shoppers perceive, remember and act on prices, including the gap between the price paid and the price recalled.
• Whether online advertising is seen and how its visibility and reach should be measured.
• How loyalty programmes shape behaviour and how they signal status to members.
• Customer equity, customer lifetime value, and the timing of marketing communication.
• Retail assortment, shelf and space decisions, and the design of trade promotions.
• Demand for entertainment products, and bidding behaviour in online auctions.
• The design of interactive and personalised choice for consumers.

Representative outlets include the Journal of Marketing, the Journal of Marketing Research, Marketing Science, the Journal of Consumer Research, the Journal of Retailing, the Journal of Interactive Marketing, the Journal of Advertising Research, Quantitative Marketing and Economics, the International Journal of Research in Marketing, Marketing Letters, and MIT Sloan Management Review.

The list also reaches the Journal of Consumer Psychology, the International Journal of Electronic Commerce and the Journal of the Operational Research Society, alongside titles such as Communications and Strategies, Applied Stochastic Models in Business and Industry, Games and Economic Behavior and Decisions Marketing.

Books and Book Chapters

Chapter contributions carry the same questions into edited volumes, including work on brand equity and on measuring the marketing surplus a brand creates. Some refereed articles have also been reprinted in edited collections that gather the early literature on internet marketing and advertising.

Non Refereed Publications

Non refereed writing translates the research for practitioners. It includes working reports prepared for industry research councils and for the Marketing Science Institute, often summarising studies on loyalty and on turning retail traffic into transactions before the academic version appears.

Work in Progress

Papers under review continue the programme. A current thread examines bidding behaviour in online auctions, including the practice known as sniping and whether it can be sustained as an equilibrium strategy.

Other Work

The remaining items are working papers and a doctoral dissertation. They cover store switching, consumer learning online, and the accuracy of internet panel data, and they often become the seed of later refereed articles.