Students put marketing theory to workMarshall Magazine, Summer 1999

A magazine feature described how undergraduates applied classroom concepts inside a marketing simulation.

The story followed students as they made pricing, promotion and assortment decisions in a competitive setting, and watched how theory held up once choices had consequences.

It offers a public glimpse of the teaching approach that also shapes the course material collected elsewhere on this site.

Where this appeared

Published by USC Marshall School of Business. Outlet names and dates are recorded here for reference; the wording of this note is original to this archive.

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