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Banners did draw attention, a study suggestedLos Angeles Times, 17 December 1999
Coverage reported evidence that web banners could register with viewers, even when they were not clicked.
The article widened the conversation beyond the click, pointing to attention and memory as ways to judge whether an advertisement had done any work at all.
It is among the most widely cited moments in the press record of this research.
The scholarly version of this work appeared in the Journal of Interactive Marketing.
Where this appeared
Published by Los Angeles Times. Outlet names and dates are recorded here for reference; the wording of this note is original to this archive.
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