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Price knowledge under the spotlightL'Usine Nouvelle, 30 November 2000
An industry magazine looked at how consumers handle price information and where their mental price tags come from.
The article framed the research for a management audience, connecting the psychology of price recall to the commercial choices that manufacturers and retailers make.
It is one of several European outlets that picked up the same line of work, alongside coverage in the trade press and the general business pages.
The scholarly version of this work appeared in the Journal of Marketing.
Published by L'Usine Nouvelle. Outlet names and dates are recorded here for reference; the wording of this note is original to this archive.
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