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The craft of stocking supermarket shelvesThe Wall Street Journal, 15 October 1992
A national business paper reported on the difficult decisions behind what appears on a supermarket shelf.
The feature described how assortment and space choices are made, and how much they matter to the products shoppers actually find.
It introduced a retail question that the academic work would go on to study in detail.
The scholarly version of this work appeared in the Journal of Retailing.
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