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Xavier Drèze Marketing scholarship

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The craft of stocking supermarket shelvesThe Wall Street Journal, 15 October 1992

A national business paper reported on the difficult decisions behind what appears on a supermarket shelf.

The feature described how assortment and space choices are made, and how much they matter to the products shoppers actually find.

It introduced a retail question that the academic work would go on to study in detail.

The scholarly version of this work appeared in the Journal of Retailing.

Where this appeared

Published by The Wall Street Journal. Outlet names and dates are recorded here for reference; the wording of this note is original to this archive.

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